Do You Know What The Blog Code Is?

Hey Cuties,

I spent some time with the dope ladies of The Blog Code, last year I participated in the first Blog Code and it took place on Periscope. Now, they’ve taken it offline and brought it to DC in the form of a brunch.  The event took place at Cuba Libre near the City Center, in downtown Washington, DC.  The weather was so dope; I had my sunnies on and the sunroof open while I made my way.

The Blog Code Brunch

The Blog Code

I love details; on the table was a personal bottle of water and note card with social handles and hashtag details.

The Blog Code

The Guest

It was a packed house.

The Blog Code

Brunch is served

Poached Eggs: Poached in an onion, pepper and tomato Creole broth.  Shaved Manchego cheese. Pressed Cuban Bread
Pork Fried Rice con Huevo
Napa Cabbage, Kimchi, Spanish Chistorras Sausage
Berkshire Pork Belly Fried Rice

The Blog Code

More Brunch

Cornmeal Pancakes and Crispy Bacon. Dark Rum Molasses syrup and Mango Butter

The Blog Code

French Toast a la Cubana
Vanilla Custard soaked Brioche Bread. Maple Syrup
Panela soaked Sweet Plantains. Whipped Cream

The Blog Code

Raro Lae & Kierra, KMW Exclusive

Co-Founder, Kierra and Co-Founder, Raro Lae, have joined forces to bring The Blog Code to an area near you.

The Blog Code

Guest Speaker & Panelist

Guest Speakers: Tressa Azarel Smallwood, Book & Biz Consultant/Teacher & Book Publisher @CEOAzarel

She was amazing, she spoke about branding and that is something that is near and dear to my heart. If it is one thing I can do is brand myself.


  • Thou shall connect with your target market personally at all times.  
    • You need to be personable at all times, people want to connect with you, be open to doing that.
    • Wave, make eye contact, chat, introduce yourself and exchange business cards.
  • Always be authentic to your brand.
    • Whoever you decide to be, stick with it.
    • Don’t change up because the next person has changed and they seem to be the popular person.
    • Stick with your brand at all times.
    • Same name on all social media profiles. Branding is being consistent.
    • Use a picture that is current so people can recognize you.
    • How do you present yourself to people? Are you pleasant?
  • Thou shall become an expert in your industry.
    • Connect with the people that will get you to the next level.
    • Know who the people are in the room.
    • Be intentional about your interaction.
    • You can learn something from every person you come in contact with.
  • Thou shalt always find a way to be creative and unique with your brand.
    • Your brand has to grow at all times; you need to take it to the next level.
    • If you want them to continue following you, you have to keep them engaged.
    • Do something different, have a contest, etc.
  • Thou shall never give up on building the brand or revising the brand.
    • Sometimes you start out with one thing and realize you need to do something else.
    • Get people that really know what they are doing to help you.
    • Don’t be afraid to ask for help.
    • Focus groups are the best.
    • Honest feedback makes you better.


Joshua Baker, Dash Radio/Hot New Hip Hop (@Buzybaker)

Chardelle Moore, Fox45 (@ChardelleMoore)

Chey Parker, EGL Editor in Chief (@iamcheyparker)

Ronke Raji, Beauty & Lifestyle Influencer/YouTube Sensationalist (@ronkeraji)

Victoria Waller, Travel Vlogger/CEO of Venture With V (@stacie_victoria)



The Blog Code

Tressa Azarel @CEOAzarel

This woman here spoke to me, I love her energy. She and I will meet again for sure.

The Blog CodeWhat is your golden rule for your brand? Chat with me in the comment below or FBIG or Twitter.

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Article written by:

Mimi Robinson is the Lifestyle Media Correspondent and editor behind MimiCuteLips®. She is a wife and mother of two. You can find Mimi working media at your favorite events, traveling and trying out new adventures, or working on a dope DIY project.

Join the discussion

  1. Chelsea

    I can’t believe that this happened right here in DC and I didn’t know about it. I’ll have to try and attend the next one.

  2. Keisha Adinkra

    This is my first time hearing about the Blog Code sounds like an awesome group! The event is jam packed wow looks like you all had a great time. My golden rule is, I am here to help, I don’t want to forget why I started Blogging.

  3. Kim

    This sounded like a great event with a lot of useful information, and thanks for sharing it with us. I was seriously stuck on all of that amazing food. Yummy!

  4. Carissa

    I wish they had events like this in Cleveland, this looks like fun! And I love the name Blogger Code, I was interested from the name!

  5. Stacie @ Divine Lifestyle

    I love, love, LOVE this! If you’re going to have a blog, you need to know your stuff. You also need to understand the value of connecting with your fellow bloggers. Great post.

  6. Stacie

    Okay, first I must say the food looks amazing. Second, the tips are on point. Sounds like an awesome event to have been a part of.

  7. Latoya @ Life and a Budget

    My golden rule is to offer my perspective on any given subject. If it doesn’t sound like something I would say, it ain’t worth saying. This sounds like such a fun event and that menu was on point!

  8. Joanna

    Looks like such an awesome time. I love connected with other business minded people. It’s tough to get a blogger brunch going in NYC.

  9. Bill Sweeney

    That sounds like it was a great event. There is definitely a way to approach blogging that helps you succeed.

  10. Tamara

    Everyone looks beyond gorgeous. And that food!!! The Blog Code is new to me, but looks like an awesome event.

  11. Felecia Monique

    This is amazing. I live in DC and has no idea. I gotta stay on it!

  12. Daria

    Hopefully, one day I’ll be able to attend a blog meeting such as this! OMG, the food, I would have been in heaven! Thanks for sharing the 5 Blogging Commandments, they are definitely important for your brand…Once again, thanks!

  13. Heather

    Oh I hope it comes to Phoenix during a time I can go. As a stay at home mom, I rarely have a sitter when these events go on, but as of this fall, both my kids are in school!

  14. Kierra Wagstaff

    I LOVE this article Mimi! Thank you so much for the coverage!

  15. lisa

    WOW, this is Awesome! I sure hope one day they bring Blog Code to MI! Even though I have never heard of this before it piques my interest! You all look so beautiful!

  16. Elizabeth Neas

    That was one awesome spread. I’m starving now! So many gorgeous women with contagious smiles:-)

  17. Holly

    You are always going to some cool event. The food looks so delicious.

  18. Dogvills

    Blog Code sounds like a fun group. What an awesome time you all had. The food looks amazing.

  19. Kiwi

    Thanks for sharing a little bit of your recap at the Blog Code event. I love the brunch food yum wish I was there to taste it. The blog code commandments was a good idea and many of those ideas are great for bloggers and brands/entrepreneurs alike!

  20. Ty

    Wow! I would have loved to attend this. How do you have time to attend all these events?

  21. Joely Smith

    What FUN! I have never been to any type of blog conference or event but I would surely enjoy one.
    The food there looks AMAZING!

  22. Elle Em

    They are definitely doing it right. I love everything about the event and I wish them tons and tons of success.

  23. Marcie W.

    I love networking events that allow me to learn and strengthen my connection with fellow bloggers. Of course, all of that amazing food is an added bonus.

  24. Nancy at Whispered Inspirations

    What an amazing spread of food. Delicious looking. I may now be hungry all of a sudden. I have never heard of this before but now I am interested!

  25. Kathy

    That looks like a ton of fun! Look at all that amazing food too. Yum!

  26. uprunforlife

    This sounds like an amazing event. I want some of that french toast and the poached eggs. Yum!

    I agree with all of your tips. Your brand is very important.

  27. HilLesha

    I have never heard of the Blog Code, but this sounds like a wonderful event. I also love the blogging tips that you included in your post – so true!

  28. Ali Rost

    This is great! I’ve also heard Seth Godin talk a lot about branding. He says you’re a brand whether you’re at the grocery store on a Saturday morning .. or writing a post for your blog. I love the idea too of connecting with fellow bloggers .. super valuable!

  29. karlyn cruz

    I never heard about it! And now it is really interesting and awesome! I love it.

  30. Mars

    Wow this is nice. I wish I could attend engagements like this one day. I will always remember the branding commandments. Thanks for sharing.

  31. Rebecca Swenor

    This sounds like it was an amazing event. The food looks delicious. The Blog Code sounds like it a wonderful information too to share. Thanks for sharing the information.

  32. krystal

    I need to find blogger events in my area. It is always a motivating environment to be around other online influencers!

  33. Tia | Pennies In My Pocket

    This looked like an amazing event. The five commandments are ones I will use as I continue to grow my personal brand. Thanks for sharing your experience and these tips with us.

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