Events

Under Armour Is Shaking Up Sneaker Tech #UAHOVR

Hey Cuties,

Spring Break is over but we got it in. We had a lot of family fun and Babe and I managed to squeeze in a date night as well.  On Friday, Under Armour invited me to an invite-only party to celebrate their newest technology -UA HOVR (a new shoe) and to kick off the Cherry Blossom 10-miler weekend festivities! 

They had cocktails, musical performance and a lot of fun planned for us. They represented their brand in the most epic of fashions I’ve ever experienced. More on that in a minute.

Under Armour HOVR

They transformed the Longview Gallery in DC into a pop-up called UA HOVR HOUSE DC. On Friday it was an adult only turn up spot. On Saturday it was a family-friendly experience.

Under Armour HOVR

If you’re a distance runner, the UA HOVR™ Sonic will feel like a brand new running experience. As soon as your foot hits the pavement, you’ll know why UA HOVR cushioning is such a game-changer: this shoe gives you a light and responsive ride, for mile after mile after mile. The breathable, structured knit on top locks your foot in, while a removable sockliner lets you customize your insole.
  • DIGITALLY CONNECTED: (UA.com & Brand House Exclusive!) UA’s Record Sensor™ technology tracks, analyzes & stores virtually every running metric so you know exactly what you need to do to get better
  • UA HOVR® technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact step after step
  • UA’s Record Sensor™ is secured in a watertight casing in the shoe’s midsole so it won’t get wet or damaged
  • Weight: 9.6oz
  • Sizing: True to size

Under Armour HOVR

Point blank: you’ve never felt a shoe like this before. It’s literally like wrapping your foot in a pillow—but one that’s so super-light that you forget it’s there. It’s comfort that comes from the anatomically designed, molded interior, the super-plush knit collar, and the layers of plush material that envelops your foot. Simply put, the second you step into the UA HOVR™ Phantom, you’ll know why we call it a whole new running experience.

Product DNA

  • DIGITALLY CONNECTED: (UA.com & Brand House Exclusive!) UA’s Record Sensor™ technology tracks, analyzes & stores virtually every running metric so you know exactly what you need to do to get better
  • UA HOVR® technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact step after step
  • UA’s Record Sensor™ is secured in a watertight casing in the shoe’s midsole so it won’t get wet or damaged
  • Weight: 8.75oz
  • Sizing: Recommend going up a half size

Under Armour HOVR

Now that you know the difference between the two styles and amazing technology lets chat about the party.

Under Armour HOVR

They had a dope Graffiti Artis creation station. You could get a one of a kind creation on your new sneakers by Dez Customz.

Under Armour HOVR

Some of their dope creations on the Under Armour Sonic and the Phantoms.

Under Armour HOVR

Friday night we stepped into the party and EVERYBODY had on the UA HOVR sneakers. We had to get in on the action and it was so freaking cool. You had to sign a waiver, give them your drivers license and the shoes you were wearing. They gave you a pair of UA HOVR sneakers in your shoe size. I had on the Sonic’s and Babe on the HOVRs, they are so freaking comfortable.

Under Armour HOVR

Friday night was an adult only type of deal and we soaked it up. The Dj had the party going so hard they broke out in the Electric Slide to Frankie Beverly and Maze Before I Let Go.

Under Armour HOVR

Singer Ro James

Then the party really got lit when Singer Ro James came out and sang some jams for us. My favorite song of his is Permission (Green Light), I was in full on body roll and he had a green light on. What! Babe and I snapped a couple of selfies, but the lighting was terrible so I didn’t share. We were there though I promise.

Under Armour HOVR

I told you Saturday was free and open to the public so we brought the kids out. The Man-Child recently purchased a pair of Under Armour SC4, which are Steph Curry’s shoe. He loves them, he is all about a lightweight shoe. He actually purchased them with his own money, SCORE! So I knew this would be cool for him.

They had a cool HOVR footwear trial experience, featuring Zwift virtual run experience. You had to wear the HOVR connected to get the full effect. You could see everything it tracks on the screen while you are running.  If you are a regular runner you would really appreciate this technology. Babe is the real runner in our home.

Under Armour HOVR

They said they would be collecting old running shoes for donation, with a chance of taking home your own pair of trial HOVR shoes. We donated four pairs of sneakers.

Under Armour HOVR

That wasn’t the case exactly if you donated a pair of running shoes in fairly decent condition they gave you a FREE PAIR OF THE NEW UNDER ARMOUR HOVR sneakers.  These are our three pairs of sneakers.
L to R: Babe: UA HOVR Sonic Black – Man-Child: UA HOVR Sonic Red – Mi: UA HOVR Phantom Black

Under Armour HOVR

These two are hilarious.

Are you a sneaker snob? What do you look for in a sneaker? Chat with me in the comments below or FBIG, and Twitter.

 

 

Under Armour HOVR came to DC for a Pop Up Shop experience at the Longview Gallery. Lifestyle Media Correspondent MimiCuteLips is giving a full recap and sharing how she scored three pairs of FREE #UAHOVR sneakers at this event.

Article written by:

Mimi Green is the Lifestyle Media Correspondent and editor behind MimiCuteLips®. She is a mother of two and a girlfriend to one. You can find Mimi working media at your favorite events, traveling and trying out new adventures, or working on a dope DIY project.

Join the discussion

  1. Lia World Traveler

    Look at Under Armour trying to get cute. Some of those sneakers are nice, need to look a little more closely. Thank you

  2. Stacie

    I absolutely love the very last pair. Those are my favorite colors. Events like this are so fun aren’t they?!

  3. robin rue

    We are big Under Armour fans in our house anyways. Both of my boys have UA kicks and many, many hoodies 🙂

  4. candy

    Now here are some really nice looking shoes. Didn’t know Under Armour was into such great shoes. Will be checking them out in our local store.

  5. Amber Myers

    These look like some fabulous shoes. I like all the colors and styles. My daughter would probably want a pair.

  6. Terri Beavers

    Those are some really snazzy sneakers. I’m not sure I’ve ever owned UA HOVR sneakers before but I see a pair that would be perfect for me. I love that you can get one of a kind creations. That is super cool.

  7. Jeanette

    I didn’t realize that Under Armour had shoes! The shoes look just right for people that do a lot of exercise. I like all the creative designs to. I will have to check this out the next time I need sneakers.

  8. Kelly Reci

    Those sneakers are really nice! I love how you both chose the pink and blue shades to wear for the night!

  9. Tasheena

    I’m not a sneaker snob. My son is though. I do have the habit of only purchasing sneakers that are really cute colors.

    • MimiCuteLips

      Ha, you sound like me. The Mister has turned into a sneaker head. I’m sure my son isn’t far behind, he is just easing into it.

  10. lisalisa

    WOW, this is awesome! I love the shoes and the colors are so vibrant and stylish. Look at Under Armour, I love how they donate the old shoes. Great post!

  11. Terri

    I’m not a sneaker person at all, but my husband would be all about this. He would love these sneakers for basketball for all they do and how they designs. He wouldn’t definitely wear the sneakers in the bottom picture pink and blue.

  12. Ice Cream n Sticky Fingers

    I would love to trade in a pair of my shoes for these. I need some comfy shoes. I love all of the fun designs but when I buy shoes, I like traditional colors.

  13. Jenn @ EngineerMommy

    I have always loved Under Armour products. THey are gorgeous and totally comfortable. I gotta get some new UA sneakers in fact!

  14. Gisele

    First of all those shoes are gorgeous! It is so important to get a shoe that not only fits well but supports arches. I wear arch supports in all of my shoes. I need to find a pair of these because they sound awesome!

  15. Victoria

    I must have been living under a rock. I had no idea that they made shoes. I need new running shoes, so I’ll have to check them out.

  16. Carol Cassara

    It’s really nice that you guys had an amazing time! I’m sure it was an amazing event. UA is one of the best brands out there especially when it comes to sneakers! I love that you can trade in old sneakers to get new ones too.

  17. Nancy at Whispered Inspirations

    These are really amazing. I need some new sneakers like asap but I haven’t been able to find the right ones! I am going to have to go see if I can find them.

  18. Jeanine

    My husband loves his UA shoes! I haven’t ever tried them myself but could use a new good pair of shoes!

  19. L dove

    I had no clue under armour did trainers. My son loves the brand, I’m sure he will be wanting some soon enough!

  20. Vera Sweeney

    Under Armor makes perhaps THE BEST footwear for athletes and active people. I find the Record Sensor technology to be cutting edge!

  21. Marysa

    Those are some sweet sneakers! I didn’t even know Under Armour had a sneaker line – I’ll have to check these out!

  22. 1stopmom

    Boy has the sneaker game leveled up. I love when I find a good pair that look nice and are super comfortable. I think the whole sneaker donation/exchange was a cool thing. I really like the Sonics you had on. I am going to have check Under Armour out!

  23. Donna Ward

    Looks like some amazing running shoes. I need to do some more jogging, so maybe I look into getting a pair.

  24. Kayvona

    That looked like such a fun event!! I love sneakers, I’ve always loved to rock unique sneakers (I had over 20 pairs of Pasty’s by Vanessa & Angela Simmons sneakers in high school lol) I would definitely rock a few of those styles!

  25. Camesha | Mama Motivator

    This event sounds awesome! I’m not even into sneakers like that but I’m digging those high tops! Side note: my friend and her husband did the cherry blossom 10 miler!

  26. Carissa

    We love sneakers and this event would’ve been perfect for us!! Under Armor is really making a come up! My husband has some of their stuff.

  27. Monique

    OMG! So cute, and functional. I’m a runner so I definitely have to check them out.

  28. Shelley R Zurek

    I was never aware that Under Armour had their own brand. I would wear many of these sneaker styles for sure.

  29. Kim

    My nephew wears a lot of under armour gear since he plays football and basketball. The sneakers are really nice, and they look comfortable. I like the pair with the cherry blossoms.

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