I am always asked, “How did I get on TV?” My experiences are rather different from one another. However, there is more than one way to skin a cat. I’m sharing what has successfully worked for me. This doesn’t mean a different path won’t get you the same results.
I’ve been on TV representing MimiCuteLips five times. Oddly enough every time I was on it was DIY related. I keep telling y’all I’m a Craft Queen.
TIP 1: I recommend starting locally, becoming a hometown hero then work your way up. The tips I share can be applied to major networks as well.
TIP 2: Follow the local networks on social media. If you have a favorite news anchor engage with them on social media
TIP 3: Find out who the show producers are and pitch to them. If you aren’t sure, go to the channel’s website and contact a local anchor via email. Their contact information is public.
I reached out to one of my local anchors regarding a segment I would be perfect for. She told me who to contact and it worked out. My sneaker business was featured on Fox 5 DC in the “Laura Likes Segment”.
TIP 4: Pitch your segment idea. In any other setting, I fear pitching but when it comes to this I have it down.
Pitch ideas relevant to the season, this time of the year Mother’s Day, Father’s Day, graduation, wedding season, summer activities, summer camps, and ways to travel on a budget. They are all great ideas to pitch.
Don’t forget about special awareness months like Autism Awareness Month, Breast Cancer Awareness, Earth Day, World Aids Day, Black History Month, and Shop Small Business. Those are just to get your wheels turning a bit.
TIP 5: Think Outside of the box.
I pitched a Valentine’s Day segment but it was for Men. Largely Valentine’s Day is geared toward women Making men the focus it made it different than the other pitches they probably received. I had great gift items for men. I had three items you can purchase and three items you can DIY.
TIP 6: Get Sponsors (After your segment has been confirmed.)
In my first news segment, it was sponsored. A company sent me their product and I had to work it into the segment. When I did my Valentine’s Day segment I reached out to brands that I knew and loved. Some I had a relationship with and some I didn’t.
I sent them an email introducing myself, I told them I was going to be on a major TV network talking about gift ideas for men. I told them I was a fan and a customer to some and I would like to feature their products for my segment. I told them when I needed the products and how I would return the favor. I mentioned the brand and its website in my segment. I wrote a corresponding blog post and shared their products and links and I put them on my marketing materials. I have a media kit although they didn’t ask for it, you should have one too.
TIP: 7 Promote Promote Promote
Create graphics announcing your TV appearance. If you have sponsors list their logos on there as well. When you post on your social media tag those brands. Show them you are worth their investment. A lot of times they will also share the information with their followers. To increase your chances of getting their attention, you could also use hashtags to try and make your posts get more likes and engagement.
TIP 8: Be Prepared
Be confident in what you have to say. Create note cards for yourself with your bullet points. Pick your outfit our days in advance, jewel colors are king so go for bold solid colors. They look amazing on TV. Figure out how you want to display your items.
TIP 9: Have Fun
Relax, don’t get on TV (Live TV) in my case, and look constipated. That isn’t the look you want to go for. Practice what you want to say or talk in front of a camera. Put your phone on video mode and do a test shot to see how you do. Take note of your posture, your pronunciation, and if you look/feel comfortable in front of the camera. Don’t come up with a script but focus on the bullet points you want to reference.
TIP 10: Bring a +1
Bring someone with you to help you bring in your items. They will help ease your mind and capture the behind the scene moments. Have them take a picture before you go live, post it to social media (tag your news channel and sponsors) and remind folks to tune in NOW. Have them capture a little video of you as well.
April: DIY Easter